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Client: Asteron Financial Services
Role: Project Manager, Marketing, Wealth and Super Solutions

Asteron Financial Services, the wealth business of the Promina Group asked All Marketing Projects to join their team on a short-term contract to add some project manage expertise to their Corporate and Product marketing team.

Having delivered the first Asteron customer-focused strategic marketing strategy to the Asteron Board the agreement was to create a Superannuation product that was targeted to a particular audience – new business starters.

Working closely with the product development team, operations, distribution teams and external marketing agencies, we delivered Wealthstar in October 2004.

• Senior member of the project team that created the objectives and strategic implementation for the new Superannuation product launched October 2004
• Requirements for the New Product Project - included brand proposition, internal and external multi-channel communications, transactional web site creation, print collateral, launch event strategy and sales tools
• Managed the marketing budget of over $2m p.a. with eight direct reports
• Recruited DTP industry specialists allowed creative work to be managed in house and reduce dependency on external suppliers – savings of over $250,000 p.a
• Delivered the first customer-focused Business Development marketing strategy to Asteron Board
• Implemented Adviser and End Customer market research and product testing
• Constructed a Tender process, developed a branded template document and intelligence sharing register within the company
• Worked closely with Compliance team on all marketing initiatives and projects within the delivery schedule